Matthew Lang avatar

Matthew Lang

Family guy and web developer

Joan Westenberg’s post on going viral has this little gem that could be considered a mantra for those who want a more sustainable path to building something.

Build for the minimum viable audience. Create work that matters for people who care. Focus on depth over distribution. Let your ideas spread through trust networks instead of trending algorithms.

Trust Me. You Don’t Want To Go Viral.

I love that Bookshop.org still supports local bookstores with their new ebook sales. However, why can you only read these ebooks with the Bookshop.org Ebooks app? I would have liked the option to read my purchased ebooks in other ebook readers. Still, I’ll be checking it out.

My now page is updated. Projects haven’t moved much since the start of the month, but I am glad to have finished two books.

I finished reading Shift by Hugh Howey. It’s not the way I thought the series was going to go. Still, I thoroughly enjoyed it. 📚

I’m beginning to wonder if people should talk more—face-to-face, in Teams, on WhatsApp, or really anything that promotes a discussion rather than back-and-forth over the interwebs. Just a thought.

Cracked my laptop cover so put the replacement cover I have on.

On the downside I lose all the stickers I had on the old one. On the upside I get to sticker up the new one!

A green laptop cover with various tech-themed stickers is placed on a wooden surface, next to a closed blue laptop.

I’m turning on my Amazon Prime subscription for a couple of months so that me and my family can watch a few things over February and March. As soon as everyone in the family has watched everything, I’ll turn it back off again. I’m looking forward to catching up with The Rings of Power.

Index cards and leadership

I love this. I’m not a big Chiefs fan, but Andy Reid is a fantastic coach. I also love that this story starts from just a single index card.

Reid was a young coach, and he was always jotting down ideas, a lesson from Bill Walsh or Winston Churchill that would find its way onto a 3 x 5 card. Some of those cards went to McNabb. Others to coaches. But one card in particular ended up behind Reid’s desk. It featured just two words, and two decades later, it still offers the simplest understanding of Reid’s leadership.

“Don’t Judge.”

Why a simple 3 x 5 notecard with two words explains Andy Reid’s leadership style

More open protocols please

This post at the MIT Technology Review emphasises what most of us already know. Still, it’s always worth reiterating the importance of having an open web with open protocols.

If we get this right, so much is possible. Not too long ago, the internet was full of builders and people working together: the open web. Email. Podcasts. Wikipedia is one of the best examples — a collaborative project to create one of the web’s best free, public resources. And the reason we still have it today is the infrastructure built up around it: the nonprofit Wikimedia Foundation protects the project and insulates it from the pressures of capitalism. When’s the last time we collectively built anything as good?

We need to protect the protocol that runs Bluesky

It is still early days for Bluesky’s AT Protocol. Still, I’m hopeful that such a protocol will herald a more open web with more collaborative projects not dictated by ads and capitalism in the future.