Curtis McHale continues his look into winning proposals with a look at four essentials for any proposal.

Real business owners who want to take their business to the next level aren’t interested in airy-fairy notions of how your work will help their company. They want tangible, concrete evidence by which they can measure the success of a project.

— Defining Deliverables, Outcomes, Metrics and Values by Curtis McHale

Still the best blog for freelancers in my book. It's an essential every day read for me.