I loved this post from the Signal vs Noise blog about trading off tracking people through email for content.
Not everything needs to be tracked. Not everything needs to pay off. It’s perfectly fine to do things because it’s fun, feels good, is interesting, tickles your brain, or just helps someone out.
— [Let’s stop shaking people down for their email addresses] (https://m.signalvnoise.com/lets-stop-shaking-people-down-for-their-email-addresses)