Yip, you’ve heard it before, but it’s still worth putting this out there.
You don’t own shit that you put on social media platforms. You don’t own your follower counts, you don’t own your posts. Stop giving away all of your shit to data harvesters and advertisers for free in exchange for the illusion of importance that comes with likes and a follower count. Set up a website — and while you’re at it, start a mailing list, because email is basically the only means of reaching your contacts that can’t easily be taken away from you.