Matthew Lang

I'm still not a fan of Medium for blogging, but that's just my preference. It is a great place for reading though.

I work four days a week when a client allows it and most usually do but I will make exceptions for projects that are on a limited timescale. Working five days a week for a couple of months is nothing to me but for full-time employees it can amount to a daily grind which can take its toll on employee productivity.

We’ve proven that you can take it from an experiment into something that’s doable for real companies and real people in highly competitive markets.

— The Case for the 32-Hour Workweek by The Atlantic

Watch the video at The Atlantic for more.

I've become something of a Instagram fan over the last few months, so this was right up my street.

For the last two weeks I've been writing my morning pages. The fact that I have managed to keep this going for two weeks is a good sign and I'm glad to be doing it again. The content of the writing itself isn't important, well not at the beginning anyway.

What eventually happens though is that I do find something to write about after those first few paragraphs. The writing then becomes more focused and I start to see where my morning pages are going. It doesn't always become something of value, most of the time it's just a stream of thoughts on the page but every now again there's an idea or thought there than can be the basis for a blog post or an article.

In doing this I've started to realise something

When we make something easy, we reduce its value.

Writing a word is easy. Anyone can do it, but the value of the word is almost worthless. Without context or surrounding words to form a sentence, the word is nothing but a word. It's worthless.

Writing a sentence is just as easy for most of us. Even writing a paragraph should be easy for most of us. And that's when we start to see a glimmer of value. That's when your writing can become something of value. Beyond this where do we go?

Writing a letter, a blog post, a long form article or even a book. As the number of words needed to fulfil each form of writing is passed, the next form of writing becomes harder and harder to do. At the same time though, the value of that piece of writing increases.

Writing enough words to make a book. That's real value. Assuming your writing is coherent and is of a high enough quality for someone to take the time out to read it. That's real value, but it's also difficult to do and that's the trick with writing.

If you want your writing to be valuable then it needs to be more than a word, a sentence or even a paragraph. Shorter forms of writing should be difficult to do but not out with your grasp. Anything longer than this will definitely be difficult to do but still possible.

Writing is difficult to do, but that's what is going to make your writing stand out from the writing of everyone else (or even their lack of writing). You've taken the difficult road to writing something of value.

via FGGT, photo by Father Tu

Special hat tip to Buffer for their transparency dashboard. This is the kind of business I would love to work for.