Matthew Lang

... for the masses. No sense in starting a business unless it's viable. This is definitely a good place to start.

... is predicted by Nicholas Bate. I look forward to it.

A couple of weeks ago me, Jen and the kids headed to our nearest big electrical store, Currys at Braehead Shopping Centre. We were going to look at televisions for the new room we have called 'the den'. It's only a small room, it was previously a garage, so we only required a small television for it. Nothing like those enormous 50" panels you see, just a 32" would cut it.

We arrived at the store and found the televisions department. Mega expensive massive televisions at the front and at the back in the dark are the small and relatively cheap televisions. As we were only looking for a 32", we made a beeline for the back of the department.

We had a price bracket and within that bracket we had narrowed it down to a handful of television sets. Having found the television that we wanted, I tried to grab the attention of one of the store staff. Short of knocking one of them over the head with a set of speakers, I couldn't get assistance from any of the staff in this department.

While doing this I did see the television we were looking for in stock. However I did want to just check a couple of things with the staff before we purchased it. Having no success at all in trying to pin down a member of staff, we decided to cut our losses and left the store, without purchasing the television we liked.

Having stood there for close to 20 minutes, it was clear where the staff's attention was. The big purchases, the big televisions. As we left we passed two groups of staff that had suddenly congregated either side of the front row of big televisions in the department. If someone stopped to inspect one, they would be in an excellent position to help the customer and in turn, attempt to get a big sale. Beyond that row, you were doomed for assistance. It was like tiered customer service. Those that spend more get more service.

Once we got home, I purchased the same television online from another retailer for the same price. I could have bought the television online from Currys, but given the lack of assistance I got from staff, why should they get a sale from me?

Most big retailers have online stores that give you online purchasing of their goods, but when you make a big purchase like this, sometimes a trip to the physical store does help you to see what it is you're actually buying. It's at this point, that the staff should be helpful no matter what price bracket you're buying in.

Even in a world where buying online is an option, some customers will still venture to the stores to check out goods in person before committing to a sale in the store or at the online store of that retailer. During this time, retailers should ensure that customers are served well if they want an in-store sale. However with service like this, it can put off customers not just for that one purchase but for many purchases after that.

There are a couple of appliances in the house that are nearing their time for replacement. Will I be venturing back to Currys to replace these appliances? Highly unlikely.

If customers don't like a store's service, they'll go elsewhere, and not just for that one purchase but many more after that. It's the oldest lesson in the book for retailers but has an added twist for the age of online retailers, customers vote with their feet, both physical and digital.

When I first started working independently at the start of the year, I had grand visions of being able to dictate my own time and allow myself more time to write, work on my own ideas and follow them through to products. It was also a chance for me to explore other skills like iOS programming and web design. Just as we're passing into the last quarter of the year though, I'm shocked to see how little actual time I have spent doing this.

Aside from a three week vacation between July and August, I have taken very little time off away from client work. It wasn't that I couldn't, it just never occurred to me actually schedule some time in for myself and tell my clients that I won't be available for a few days.

I guess I initially panicked at the start of the year and thought that money in the bank was the goal, so I simply worked as much as I could in terms of client work to get some money put by. I am now in a much better financial position now, but I still need to top it up slightly to get to my goal of having four months basic salary there to live on should I find myself in a position where I am not working.

I may have mentioned this before on the blog, but I want this post to be the call to action I need to schedule some time for myself. Once I've scheduled some time, I'll write about my plans for this time and see what can I fit in during this time.

I've hosted my blog on Heroku for a while now. I also have a number of other apps including Journalong that are also hosted on Heroku. I love the simplicity of deploying apps with a single command and for all the backend maintenance to be taken care of for me.

The extra maintenance comes at a cost though. Unless you're running a really small site or web application, Heroku can quickly get expensive. Extra resources are metered and charged for as well as the number of different addons that you can use with Heroku.

As a result, I've started to consider alternative hosting services for this blog and my private bookmarking application. I don't just want more control over my hosting, I want more space and resources made available to me without having to pay extra for it. Yes, Heroku does provide great addons but these can quickly tally up, especially if you need more database space and services like email or logging.

I did this morning have it narrowed down to either using Linode or Digital Ocean, but the low $5 per month tier from Digital Ocean is very tempting for just running my blog and my bookmarking application. I have spun up a droplet in Digital Ocean for my blog and I'm in the process of moving it over to see what it's like.

I'll report back my findings in a few weeks once I've let the blog settle down and I've had a chance to really explore using Digital Ocean for hosting.

UPDATE: I've since killed the idea of moving my blog to DigitalOcean. I just don't have the time at the moment.

Last week I talked about why I was bored of the hype surrounding the release of Apple's two new iPhone models. I said that the debate surrounding Apple making progress was really a waste of time.

Then there’s the analysis and opinions of millions of people on whether this is Apple at their best or not. A million pointless questions being asked and everyone has their own answer. Not that it matters of course, because Apple will do what Apple want to do regardless of the views and opinions of others.

— Bored of the Hype

I then went on to write about my thoughts on a picking my next gaming console later in the week. So how can I say that the debate around Apple is pointless and then proceed to write about my first world problem of picking a games console?

Well aside from the fact that I just wanted to write about the similarities with the consoles, I had a decision to make and writing about it seemed to be the best way for me to clarify what I was looking for in my next games console. The thing about this is that the decision I am making matters to me as an individual. It's a small thing yes, but it matters to me.

The small things do matter and they warrant some of your time. Whether it's five minutes or an hour. We can't spend all our time focused and debating on the big issues of the world, we still have our own lives to get on with. So give yourself some time off from the big stuff to think about the small things that matter to you.

The excellent RSS reader client, Reeder received a welcome upgrade this week in the form of the new Reeder 2 app. A new app and a new price. Yes folks, if you paid for Reeder and expected a lifetime of free upgrades then think again. Reeder 2 is a separate app and if you want the pleasure of using it, it will cost you. And that's not a bad thing.

Apps Are Cheap

Let's face it, we've sometimes spent more money on a coffee and a bite to eat than we do on apps. We don't argue over paying a few dollars for a bite to eat to keep us going, but why do some of us complain when an app is priced in the same region? Are you seriously going to quibble over $5 for an app that you are going to use practically every day when you've just dropped the same price on a coffee and a bagel?

I've 9 non-Apple apps on my home screen that I use every day. Two of them are free and the rest are bought apps. I wouldn't hesitate to pay for new app versions of these every year. That could be in the region of $60 per year, but I have subscriptions to single services that are more than the combined total of $60 so right away an upgrade at $5 per year is still better value than many SaaS subscriptions.

Also updates to apps where a new version is released are usually in the space of 18 to 24 months, so even forking out $5 every couple of years isn't going to break the bank.

Support The Developer

Many of these apps are not made by massive software companies but by independent developers working from home or small offices. The apps they write aren't hobbies or projects, they're part of the developer's business model and their income.

No business can sustain itself on free updates. There's simply nothing there to support the future of the developer and the app you use on a daily basis if they provide free updates for an app for life.

These developers make apps so that they can generate income to support themselves and for some of them, their families too. It isn't just a sideline, it's much needed income for them. It's a living.

You Get Value

App updates like this are a good thing as you the customer gets more value. New versions of apps give the developer a chance to start with a clean slate and build a better version of their previous app.

Obviously these new features take time, but they also can't be built on the developer's time without some kind of return. Safe in the knowledge that the developer has a revenue stream from the existing app, they can then focus on spending their time exploring ways of making future versions of their apps better.

So there we go. Paying for your app upgrades is worth it. It's cheap and you're ensuring that the app you gain value from will be around for a long time.

I welcome developers that push new versions of their apps and charge for them. It gives them a chance to take a good thing and make it better. Yes, it might cost a few dollars a year for it, but I see it as money well spent.

And it's called Markdown.

Honestly, it's a simple markup that anyone can use.

via FGGT

The console war has begun for the next generation of gamers, but choosing between either of these consoles as my next gaming platform has still left me mostly undecided. In a games shop, I even asked one of the staff what they thought of the specs and which one they would buy. His answer, "buy both", is hardly the best answer you're looking for when you're an occasional gamer.

Currently I have an Xbox 360 with a handful of games. I don't play very often and I certainly don't have the time to co-ordinate myself enough to play online against friends and family, but I do like sitting for a couple of hours each weekend and working my way through a few games.

The first consideration is my oldest son. He likes playing a few games on the Xbox 360 including his favourite game, Minecraft. Most of the games he does play are usually available on both consoles and there will be a version of Minecraft available for the PS4. However, what other titles are there on the PlayStation that are suitable for him to play? Mostly the same titles that he's played on the Xbox previously, so I'm not concerned about availability of suitable games for him.

There's very little between the two consoles in terms of specifications, but having had previous experience with the Kinect, I would have to say that I wasn't completely enamored with it. There just hasn't been enough games for it since its release. Yes, there's all the usual fitness and dance games but that's not the games I play.

If I had to choose between the two, I would choose the PlayStation 4. Simply out of curiosity really, nothing else. I've had a an Xbox for a couple of years now, might be time to try the other camp. Still I've got a few months to think it over before I commit to a purchase.